Resources The ideal data infrastructure for a nonprofit Don't be seduced by the large numbers! What is fundraising? Making a profit! Where does fundraising growth come from? Retention is not only cheaper but also more valuable! What does data-driven fundraising actually mean? The most important KPI in fundraising Which ROI definition do you use? Finally: data-driven annual plans! 18 useful data quotes for fundraisers 10 things I would tell my younger self Asking the right questions Data-driven fundraising at Leprastichting