Monitoring
Once you have planned your fundraising program in Forward, you can zoom in on the first year of your planning period. While your targets don’t change during the year, the expected result can develop during the year.
”Love this. When do we start?”
In Forward you can keep track of your expected results via the Monitoring functionality. In this process you are combining Actuals with your End-Of-Year Forecast to create a so-called Latest Estimate. The Latest Estimate enables you to possibly adjust your investments, activities, and timings throughout the year.
”Robust planning and monitoring like this is completely missing at the moment. Perfect timing!”
A Latest Estimate provides you an expected result for the end of the year on multiple levels: total income and investment, total active/new/lost regular and one-off donors.
There are lots of benefits of the monitoring process. A firmer grip on (expected) results by team members. More flexibility to adjust fundraising activities. A better understanding of long-term fundraising. A more data-driven fundraising attitude in the team. And much easier internal review and evaluation processes.
