Profitability
Forward shows an extensive profitability analysis: ROI, LTV and net income are calculated per defined segment and per investment year.
“Built by fundraisers, for fundraisers. That is very clear and a huge benefit!”
Do you still make decisions based on the lowest cost per acquisition? Or the highest average gift? It’s all too short-sighted. Decisions can only be made by taking all variables into account. For profitability you can look at three KPI’s: ROI, LTV and Net Income.
“What I like most is that it forces you to be transparent, discuss and learn.”
Ultimately, Net Income is the most important KPI to measure fundraising results. This is where quality and quantity come together. For example: an acquisition channel with a lower ROI, combined with a very large volume, can still generate significant more net income than other acquisition channels.
