Forward in an extensive long term planning tool for fundraising organizations. Forward calculates your income, investment and active donors into the future and it shows you the profitability of your acquisition investments. It also facilitates the monitoring process.

Next to these practical functions Forward also takes you and your team on a journey to learn and adopt data-driven fundraising. So, valuable and fun!

There are many reasons to start using Forward. First of all a few practical ones: Forward facilitates the annual and multi-year budgeting proces. It shows you the profitability of your acquisition program. During the year you will have a stricter budget management and more grip on expected results.

Working with Forward is also educational. It gives you insight in the investment dynamic behind individual giving and therefor stimulates data-driven fundraising. Boards and Management Teams are easier to convince and for new fundraisers it can be used as an onboarding tool. In general it creates transparency in your fundraising strategy and results.

We are all familiar with the Excel-based planning tools. Most of them are too complex (or too simple), not user-friendly, prone to errors, too dependent on linked systems or the people who created them, and they always have a limited lifespan.

Forward is basically the opposite.

We can get your own Forward up and running in a matter of days. Then you will need to do some homework to familiarize yourself with the tool, get to know the numbers you need and start filling out your segments.

Forward is very patient. Forward does not work miracles. It faciliatates the process and forces you to think about best practice fundraising. The more time you spend with Forward, the more YOU become the miracle.

If you start with Forward, we will (often literally) stand next to you for the initial setup. We will guide you in the process until you know how to do it yourself. We also have an extensive Support Center that can help you when you have questions. We even have an Whatsapp community where you can reach out to other Forward users.

No, Forward is a standalone tool. It’s basically a big calculator that you can use to plan and monitor your fundraising. There are a few reasons why we don’t link Forward with other systems.

First of all, it’s not needed. In most instances we are looking forward in time, so we need to apply a human filter to all the data we input in Forward. This data simply can not come from your database.

Second, we want to stay away from too much dependency on other systems, which in our years of experience, causes many delays and drives up the price exponentially.

Third, and this might be the most important one, we want fundraisers to think for themselves. If they actively work with these numbers, they will understand the business case behind individual giving. They will understand the most important elements of long term fundraising success.

Forward is the result of a unique collaboration between Reinier Fundraising and XLReporting. Both bring their own expertise to the table. Reinier Fundraising has 20+ years international fundraising experience working with many of the largest (I)NGO’s. XLReporting is a leading Reporting & Forecasting software solution. Together they created this fantastic product.

We use a tiered annual subscription model based on the fundraising income from individuals. The smallest organizations invest the least, and the biggest the most.

Obviously, if used wisely, Forward is tremendous value for money for any organization of any size. All clients have indicated big steps forward in their approach to data-driven fundraising and all investment has already paid off.

Once we give you the demo we can let you know the exact price range for your specific organization.

Yes, definitely. Use the contact form to send us your questions. We will get back to you as soon as possible!