Built from fundraising experience
Forward was created to solve a problem we repeatedly saw in fundraising organisations: important decisions about growth and investment were being made without a sufficiently clear view of their long-term consequences.
Bringing that future into focus requires two things: a strong understanding of fundraising and a robust way to model the numbers behind it.
That is why Forward brings together Reinier Fundraising and XLReporting.
Created by Reinier Fundraising
Reinier Fundraising brings more than 25 years of fundraising experience across charities in the Netherlands and internationally.
Its work focuses on fundraising strategy, individual giving, long-term planning, investment decisions, profitability and performance management.
That experience forms the fundraising logic behind Forward: how acquisition, retention, gift value, donor development and investment interact over time, and how those dynamics can be translated into better decisions.
Powered by XLReporting
XLReporting provides the technology behind Forward.
Its platform specialises in financial modelling, planning, forecasting and reporting, providing the structure and flexibility needed to turn complex fundraising assumptions into a robust and usable model.
XLReporting is ISO 27001 certified.
Fundraising expertise meets financial modelling
Forward is not generic planning software adapted to fundraising afterwards.
It has been built around the questions fundraising organisations actually need to answer: Where are we heading? What drives our growth? What investment does our ambition require? What will create the strongest long-term contribution? And are actual results keeping us on course?
That combination of fundraising expertise and financial modelling is what makes Forward different.
