“Forward is a long term planning, profitability and monitoring tool. You could also describe Forward as a big fundraising calculator.”
What is Forward?
With the limited resources entrusted to you, you have to realize the greatest possible return in the long term. Forward helps you with that. Because Forward gives you the insights to make the right decisions. We have converted our years of experience with forecasting models into a long-term planning tool that is easy to use for every fundraiser.
“Forward facilitates and forces charities to put data-driven fundraising into practice.”
“A very impressive model. I wish every Fundraising Director had one like this!”
Based on your input Forward calculates how many active donors you will have in the future, what investments you need to do, how much income you will raise, and how profitable your acquisition programs are. In addition, the first year of this multi-year model offers a detailed blueprint of your annual plan, which can be monitored throughout the year.
“The educative power of Forward is fantastic. Both new fundraisers and oldtimers will love this tool.”
Forward can be deployed flexibly when it comes to the complexity and size of your fundraising program. The backbone of the model is its predictive power in individual giving for years to come.
“What I like most is that it forces you to be transparent, discuss and learn.”
We are all familiar with Excel-based planning tools. Most of them are too complex (or too simple), not user-friendly, prone to errors, too dependent on linked systems or the people who created them, and they always have a limited lifespan.
“Built by fundraisers, for fundraisers. That is very clear and a huge benefit!”
Forward is a standalone tool that uses software in the cloud: ❖ XLReporting. It has the flexibility of a spreadsheet with the power of a database. Created to be insightful and easy to use, to educate fundraisers on the investment dynamic behind individual giving.
”Robust planning and monitoring like this is completely missing at the moment. Perfect timing!”
Forward creates a more data-driven fundraising approach in any fundraising program, resulting in unavoidable income growth. Being data-driven is one of the key ingredients to successful fundraising. Forward is therefore a must-have for every fundraiser!
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