Nobody knows everything. You always have to keep learning. That is the only way to become a better fundraiser. So, you need to ask yourself the right questions. Below are just a few questions that need answers. The best fundraisers will know these answers. And Forward helps you to answer all of them.

• What is the 60-month lifetime value of your acquisition channels?

• Which donor type is more profitable? Regular donors or one-off donors?

• What is the impact of missed payments on your monthly direct debit run?

• What happens to future income if your existing donor retention improves by 10%?

• How many donors will we have in 5 years if our acquisition budget does not grow?

• How many donors will we have in 5 years if our acquisition budget doubles?

• What is the difference between 72% and 32% retention after 12 months?

• What is the break-even point when you have earned back your investment in acquisition?

• What is the impact of higher loyalty costs on longer term ROI?

• Suppose you recruit 1,000 regular donors throughout the year, how many of them are still active at the end of the year?

• How many new donors do you have to recruit next year in order not to shrink your supporter base?

• Which has more impact on lifetime value? 10% lower costs, 10% higher average gift or 5% better retention?

• What effect does an upgrade program have on profitability?

• How many non-financial supporters will you have in 3 years if you keep recruiting at this rate?

• What is the impact of 5% less pre-debit attrition on the cost per donor and thus on the ROI after 12 months?

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